Marketing strategies and plans

Analysis stage

Market study

Market size - Direct competitors and indirect competitors - Study supply and demand and market capacity - Define the target audience - Growth rate - Surveys.

Marketing Audit

Evaluating Marketing Performance - Building Marketing Mix (4Ps) - Digital channels analysis.

SWOT Analysis

Strengths - Weaknesses - Opportunities - Threats.

Competitor analysis

Service performance evaluation

Output quality - output speed.

Action stage

Studies

Comparing services provided - Quality and prices - and building benchmarks.

Executive plan

Opportunities and ideas for spread and alternatives analysis - communication strategy - marketing budget - performance reports.

KPIs

Goals - indicators - source - follow-up.

Product design

Packages - Offers - Key messages.

Customer Journey

Awareness - Research - Purchase - Consumption - Follow-up.

SWOT Analysis

Strengths - Weaknesses - Opportunities - Threats.

Competitor analysis

Awareness - Research - Purchase - Consumption - Follow-up.

Planning stage

Positioning

Determining where the company is positioned in relation to quality and price among competitors.

Setting goals

The main goals - General goals - Detailed goals.

Work methodology

 INBOUND (content and brand strategy) - OUTBOUND (advertising and social media strategy) - AIDA - 4Ps PS.