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Ban Solutions
Marketing strategies and plans
Analysis stage
Market study
Market size - Direct competitors and indirect competitors - Study supply and demand and market capacity - Define the target audience - Growth rate - Surveys.
Marketing Audit
Evaluating Marketing Performance - Building Marketing Mix (4Ps) - Digital channels analysis.
SWOT Analysis
Strengths - Weaknesses - Opportunities - Threats.
Competitor analysis
Service performance evaluation
Output quality - output speed.
Action stage
Studies
Comparing services provided - Quality and prices - and building benchmarks.
Executive plan
Opportunities and ideas for spread and alternatives analysis - communication strategy - marketing budget - performance reports.
KPIs
Goals - indicators - source - follow-up.
Product design
Packages - Offers - Key messages.
Customer Journey
Awareness - Research - Purchase - Consumption - Follow-up.
SWOT Analysis
Strengths - Weaknesses - Opportunities - Threats.
Competitor analysis
Awareness - Research - Purchase - Consumption - Follow-up.
Planning stage
Positioning
Determining where the company is positioned in relation to quality and price among competitors.
Setting goals
The main goals - General goals - Detailed goals.
Work methodology
INBOUND (content and brand strategy) - OUTBOUND (advertising and social media strategy) - AIDA - 4Ps PS.
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